2018

PARMIGIANO•REGGIANO


I worked with Parmigiano Reggiano for almost two years, as part of their marketing and pr agency. I produced the majority of their printed material, digital adverts and social media content for the uk and Australia. As part of the brand’s marketing activities, Parmigiano Reggiano featured as part of several food fairs, for which I produced all the material - from the design of booths to event flyers. I oversaw food product photoshoots, where I managed clients on-set and worked closely with the photographer to capture specific frame cuts to ensure consistency between assets.

BRANDING

VISUAL IDENTITY

WESTMINSTER•KINGSWAY•​COLLEGE


This is a small recipe book made for Parmigiano Reggiano and the chef academy Westminster Kingsway College. The students were running a competition for which they had to create a recipe using Parmigiano Reggiano cheese. The eight winners were featured in this book. The

PRINT MATERIAL

PROMOTIONAL MATERIAL

BRANDING

VISUAL IDENTITY

RECIPE•​CARDS


As part of Parmigiano Reggiano’s promotional materials, I designed a set of six recipe cards, concepting the shots to ensure there was visual consistency across all the designs.

PRINT MATERIAL

PROMOTIONAL MATERIAL

BRANDING

VISUAL IDENTITY

EXHIBIT•​BOOTH•DESIGN


Brand Dialogue - the marketing agency I was working for - organised several participations for Parmigiano Reggiano in large public events, like bbc Good Food at the nec in Birmingham, the Foodies Festival in Edinburgh (contemporary to the Fringe) and Hampton Court. I designed the exhibit booths, as well as all the event materials, such as brochures, information signs, adverts and social media posts.

EXHIBIT DESIGN

EVENTS

BRANDING

VISUAL IDENTITY

DIGITAL•​DESIGN


A big part of the marketing campaigns was dedicated to the brand’s social media channels. I created a huge range of material for these, from static posts and ads to specific formats focused on customer engagement.

SOCIAL CONTENT

PROMOTIONAL MATERIAL

BRANDING

VISUAL IDENTITY

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